Integrated communication (eBook)

Samenvatting: Integrated communication (zoals op de achterkaft)

Integrated communication explains a new approach of communication and focuses on the communication needs of profit and non-profit organisations and their social environment.

The authors outline three domains: concern, internal and marketing communication, described from the starting point of the communication needs of organizations. Subsequently, an integral approach is used to discuss information processing by the receiver, communication research, organisation of communication, and communication in an international perspective. The theoretical basis is clarified by means of case studies and assignments.