The Trade Marketing Dimension

Samenvatting: The Trade Marketing Dimension (zoals op de achterkaft)

The Trade Marketing Dimension was written for commercial professionals in the Consumer Goods industry, their retailer-counterparts and others in the chain, as well as academicians; a must for those who need a practical and realistic marketing model in planning their business targets.
Where is my profitable sales volume? Which selling channel or retailer has my brand-building target customer, and will they offer me collaborative opportunities? Three simple questions: the basis of Trade Marketing.
The Trade Marketing Dimension is a most timely book, brainchild of two trade marketers combining 20 years' experience sailing in channels where consumer goods move. It tells of the sweeping revolutions changing the retail landscape forever: retailers grow super-sized, their store labels muscling famous brands off the shelf; busy shoppers turning unpredictable, zapping through new channels in search of value and convenience.
Experienced retail consultant, column writer, lecturer and co-founder of the Dutch Trade Marketing Association. Ron Cijs is Director Strategy of Pluspoint, a retail strategy and communication agency.
A longstanding marketing professional swith national and international experience, Herwin van den Berg was proclaimed 'Marketeer of the Year' in 2007 based on his outstanding Trade Marketing & Marketing Concepts. The former Marketing Director at Heineken Netherlands recently joined BST Company as a Managing Partner, where his own brands and investments are keeping him busy.