- Fascinating examples and diverse visions of 'copying' Copying is bad. Gaining money or fame through the creative work of someone else is morally reprehensible and, in principle, forbidden by law. But is it that simple? Sometimes a copy - or something that greatly resembles one - can come from a completely unexpected angle, and lead to new insights. The distinction between innovation and imitation cannot always be so sharply defined. Such concepts as originality and individual authorship are moreover under great pressure in our age of digital copy-pasting. In Ceci n'est pas une copie, design journalist Chris Meplon investigates the nature, meaning and perceptions of copy techniques in design practice. The book presents a wide selection of fascinating examples and diverse visions of 'copying'.