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Concept code

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Aantal
32
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Samenvatting

Samenvatting
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes vital for your success.' 'Concept Code' guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful. This is a practical guide to effectively improve ideas, policies, products, and services. Ideal for all professionals in any field of industry and governmental organisation.
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Productinformatie

Auteur
Gaby Crucq - ToffuloSanne Knitel
Uitgever
BIS Publishers BV
Taal
Engels
ISBN
9789063694326
Productsoort
Boek
Uitvoering
Paperback
Categorie
BoekenEngelse boekenStudieboekenMens en maatschappijCreatief denken
Leeftijd
Volwassenen
Verschijningsdatum
8/19/2016
Aantal pagina's
192
Formaat
251 x 203 x 17 mm
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