- Anyone who wants to understand the dicisions businesses take and how these affect their shareholders needs to study (some level of) corporate finance. But most textbooks are too technical and too specialist for most people's needs. This book is written for undergraduate students, especially in non-financial business related disciplines. Studying it will offer you a solid grasp of the key concepts of corporate finance without having to deal with all the intricacies discussed in the standard textbooks. Professionals will benefit from the straightforward approach of this book too. About the author. Ewoud Jansen studied at Tilburg University, the Netherlands and majored in corporate finance and economics. He is the author of various accounting & finance textbooks and has published a popular general interest book on money and banking. He has also published works on corporate governance and corporate social responsibility, and writes regularly on economic issues in newspapers and websites. He is a senior member of the academic staff of the International Business program at Fontys University of Applied Sciences in Eindhoven.