- Creativity in Business is the basic guide for idea generation and selection. Focussed specifically on business and education. The book outlines the 4 step creative process: - Ask the right questions - Generate a lot of ideas - Select the right ones - Start implementing Turn idea-killers into idea-boosters! The authors -Ramon Vullings & Igor Byttebier- aim to make creativity happen in your organisation, business or educational institution. Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.