- 'MOAM contemporary fashion & arts in amsterdam' brings an ode to the contemporary Dutch creative sector. MOAM and MENDO selected more than a hundred creatives, who work in fashion, art and photography. Both iconic names and upcoming talents share their vision on the creative culture of present-day Amsterdam and The Netherlands. The book reflects on the past five years of MOAM combined with the tastemakers and talents of the current Dutch creative industry. It features images sourced from MOAM's extensive network of icons, such as Inez van Lamsweerde & Vinoodh Matadin, Erwin Olaf, Rijksmuseum, Viktor & Rolf and Doutzen Kroes. They are complemented by new and unique teams of photographers, designers and artists like Peter Henket, Philip Riches, Daily Paper, Claes Iversen, and Daniëlle Cathari to create exclusive new content for this book in complete creative freedom.