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Read Me

Bekijk alles van

Roger Horberry

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Aantal
22.9
Morgen in huis

Samenvatting

Samenvatting
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.
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Productinformatie

Auteur
Roger Horberry
Uitgever
BIS Publishers BV
Taal
Engels
ISBN
9781780671819
Productsoort
Boek
Uitvoering
Paperback
Categorie
BoekenEngelse boekenTaalTaalbeheersingSchrijven, spelling, grammatica
Leeftijd
Volwassenen
Verschijningsdatum
1/1/2014
Aantal pagina's
192
Formaat
230 x 190 x 15 mm
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