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The Innovation Matrix

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Deepika Jeyakodi Mirjam Ros

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Aantal
29.99
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Samenvatting

Samenvatting
CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated. The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP—which is at the core of every innovation—as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.
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Productinformatie

Auteur
Deepika JeyakodiMirjam Ros
Uitgever
BIS Publishers
Taal
Engels
ISBN
9789063695200
Productsoort
Boek
Uitvoering
Paperback
Categorie
BoekenEngelse boekenStudieboekenSchoolboekenEconomie, recht en bedrijfskunde
Leeftijd
Volwassenen
Verschijningsdatum
1/17/2019
Aantal pagina's
128
Formaat
200 x 173 x 15 mm
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