- People who are good at having ideas are good at seeing connections. Could teaching people to see connections be a way to help them be more creative? Over the years, there's a need for a book on creativity that complements the teaching of the creative process and tools and gives you a practical approach to how to enhance your innate ability to think creatively. This book as an opportunity to dispel the myth that creative talent is something possessed by a gifted minority. This is the opportunity to pass on 'the secret' of highly creative people to a much wider audience. It's a chance to give others the knowledge, techniques, and training they need to enhance their own innate creativity and lead the way to fun, fulfilment, invention, innovation, and change. It's a unique book that combines a very hands on and practical approach supported by the latest neuroscience on building your innate creativity. The book provides the science, technique, and tools of 1 + 1 = 3.