A Philosophy of Communication of Social Media Influencer Marketing
Engels
202
107.95

2 - 4 Weken

This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.

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  • : Kati E. Sudnick
  • : Lexington Books
  • : 9781666920789
  • : Engels
  • : Hardcover
  • : 202
  • : november 2023
  • : 448
  • : 159 x 236 x 20 mm.
  • : Integrated Marketing Communication
  • : Adverteren