179.00
3 - 5 Werkdagen
Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
- : Beverland
- : Sage Publications LTD
- : 9781529720136
- : Engels
- : Paperback
- : 432
- : februari 2021
- : 450
- : 215 x 140 x 27 mm.
- : Merken en huisstijl