179.00
3 - 5 Werkdagen
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
East.
- : East
- : Sage Publications LTD
- : 9781529730845
- : Engels
- : Paperback
- : 376
- : november 2021
- : 450
- : 215 x 140 x 27 mm.
- : Verkoop en marketing