Consumer Behaviour
149.50

3 - 5 Werkdagen

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

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  • : East
  • : Sage Publications LTD
  • : 9781529730845
  • : Engels
  • : Hardcover
  • : 376
  • : november 2021
  • : 700
  • : 215 x 140 x 27 mm.
  • : Verkoop en marketing