55.95
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This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
- : T. Bettina Cornwell
- : Taylor & Francis LTD
- : 9780367343446
- : Engels
- : Paperback
- : 274
- : maart 2020
- : 414
- : 237 x 167 x 16 mm.
- : Horeca en dienstverlening; Sportmanagement en faciliteiten