50.95
Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
- : Vincent Bastien, Jean-Noel Kapferer
- : Kogan Page LTD
- : 9780749464912
- : Engels
- : Hardcover
- : 408
- : augustus 2012
- : 778
- : 235 x 164 x 29 mm.
- : Adverteren; Bedrijfsstrategie; Sales en marketingmanagement