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Updated and expanded—the planning guide marketers have relied on for 20 years! A one-stop guide covering sales objectives, positioning, pricing, distribution, advertising, merchandising, and virtually every other function of marketing.
- : Roman Hiebing, Scott Cooper, Steve Wehrenberg
- : McGraw-Hill Education - Europe
- : 9780071745574
- : Engels
- : Paperback
- : 608
- : oktober 2011
- : 1712
- : 272 x 215 x 32 mm.
- : Verkoop en marketing