- In INNOVATE OR DIE Jan Kriekels shows us the path to a sustainable future. After travelling through over 100 countries, with many twists and turns along the way, he presents his unique perspective on a sustainable future. As a creative economist with an anthropological background he invites you to join him in his quest for a universal survival model for humans, business and society. Five values are central to his vision of business and society: Respect Nature, Awake the Artist, Dream a Future, Create Emotion, Build Bridges. Together they form the cornerstones of his philosophy. They are supported by a comprehensive motto that will open the eyes of every reader and forms the basis of the society and economy ,the future: Innovate or Die! This book has something for ... everyone. For entrepreneurs, engineers, economists artists, philosophers, architects, visionaries, bridge builders, visionaries and sceptics.