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The Future of Department Stores

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Erik Van Heuven

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21.99
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Samenvatting

Samenvatting
How can department stores regain their appeal? What do retail and showbiz have in common? Why is food the new fashion?Brands such as Galeries Lafayette, Harrods or De Bijenkorf appeal to the imagination as centres of sumptuous luxury characterised by tall, light-filled buildings. Even in the digital age, these pioneers of modern retail continue to inspire. Today, as is the case with any physical store, they face the challenge of giving consumers enough good reasons to make the trip.The future of department stores takes the reader on an excursion through well-known European department stores and prevailing retail trends. In conversations with international investors and top managers, the book gives you a peek behind the scenes of this unique industry. The challenges of the sector are exposed, and innovation and service are revealed as the keys to success. This illustrates how department stores can remain relevant.

Productinformatie

Auteur
Erik Van Heuven
Uitgever
Lannoo Campus
Taal
Engels
ISBN
9789401467766
Productsoort
eBook
Uitvoering
eBook
Categorie
BoekenEngelse boekenBusiness & CommunicatieMarketingMarketing & Sales
Leeftijd
Volwassenen
Verschijningsdatum
5/27/2020
Aantal pagina's
240
Formaat
0 x 0 x 0
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