Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Ad Critique

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Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.

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  • : Tag
  • : Sage
  • : 9781412980531
  • : Engels
  • : Paperback
  • : 216
  • : december 2022
  • : 396
  • : 232 x 186 x 13 mm.
  • : Adverteren; Communicatiewetenschappen