28.95
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.
- : Mehita Iqani
- : Taylor & Francis LTD
- : 9781032129624
- : Engels
- : Paperback
- : 122
- : oktober 2024
- : 450
- : 215 x 140 x 27 mm.
- : Routledge Critical Advertising Studies
- : Media-industrie, entertainmentindustrie, informatie-industrie, communicatie-industrie