50.95
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
- : Gareth J Harvey
- : Kogan Page LTD
- : 9781398620797
- : Engels
- : Paperback
- : 432
- : december 2025
- : 450
- : 215 x 140 x 27 mm.
- : Gedragseconomie; Marktonderzoek; Sales en marketingmanagement