31.95
Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.
- : Jenni Romaniuk
- : Oxford University Press Australia
- : 9780190340902
- : Engels
- : Hardcover
- : 256
- : januari 2023
- : 498
- : 236 x 163 x 21 mm.
- : Adverteren; Bedrijfsinnovatie; Bedrijfsstrategie; Marktonderzoek; Media-industrie, entertainmentindustrie, informatie-industrie, communicatie-industrie; Onderwijssystemen en onderwijsstructuren; Onderzoeksmanagement en ontwikkelingsmanagement; Sales en marketingmanagement