49.95
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin
- : David Abrahams
- : Taylor & Francis LTD
- : 9781032837840
- : Engels
- : Paperback
- : 222
- : juni 2024
- : 404
- : 246 x 175 x 15 mm.
- : Ergonomie; Industriële / commerciële kunst en design; Verkoop en marketing