55.95
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
- : Andrew Smith
- : Taylor & Francis LTD
- : 9781032388342
- : Engels
- : Paperback
- : 214
- : november 2023
- : 376
- : 157 x 234 x 18 mm.
- : Mastering Business Analytics
- : Bedrijfsmanagement