21.95
Discover why certain products and ideas become popular, as Wharton professor Jonah Berger reveals the science behind word-of-mouth and social influence in "Contagious."
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
- : Jonah Berger
- : Simon & Schuster
- : 9781451686586
- : Engels
- : Paperback
- : 256
- : mei 2016
- : 208
- : 214 x 139 x 17 mm.
- : Adverteren; Gedragseconomie; Verkoop en marketing