26.95
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
- : Geoffrey A. Moore
- : John Wiley And Sons LTD
- : 9781841120638
- : Engels
- : Paperback
- : 240
- : juli 1998
- : 376
- : 235 x 136 x 13 mm.
- : Techniek: algemeen