16.95
In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
- : Edward Bernays
- : Dover Publications Inc.
- : 9780486836584
- : Engels
- : Paperback
- : 208
- : november 2019
- : 154
- : 204 x 131 x 8 mm.
- : Adverteren