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Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
- : Christina Muzzu, Andreas Kramer, Thomas Burgartz
- : Springer International Publishing Ag
- : 9783031904967
- : Engels
- : Hardcover
- : 348
- : juli 2025
- : 700
- : 215 x 140 x 27 mm.
- : Future of Business and Finance
- : Bedrijfsstrategie