241.30
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
- : Gohar F. Khan, Marshall Sponder, A. Karim Feroz
- : Taylor & Francis LTD
- : 9780367457921
- : Engels
- : Hardcover
- : 308
- : januari 2024
- : 700
- : 215 x 140 x 27 mm.
- : Mastering Business Analytics
- : Webmarketing