84.95
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
- : Christine Ennew, Nigel Waite, Roisin Waite
- : Taylor & Francis LTD
- : 9781032504643
- : Engels
- : Paperback
- : 662
- : oktober 2024
- : 450
- : 215 x 140 x 27 mm.
- : Financiën