21.95
Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estee Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.
- : Barbara E. Kahn
- : Wharton Digital Press
- : 9781613630266
- : Engels
- : Paperback
- : 132
- : maart 2013
- : 192
- : 142 x 216 x 13 mm.
- : Verkoop en marketing