75.-
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.
- : Anita Proszowska, Justyna Ostrowska, Magdalena Dolhasz, Malgorzata Budzanowska-Drzewiecka
- : Taylor & Francis LTD
- : 9781032902395
- : Engels
- : Hardcover
- : 132
- : oktober 2025
- : 700
- : 215 x 140 x 27 mm.
- : Routledge Focus on Environment and Sustainability
- : Verkoop en marketing