24.95
Is your company spending too much time on strategy development with too little to show for it? This title inspires you to distinguish your company from rivals; clarify what your company will and won't do; craft a vision for an uncertain future; create blue oceans of uncontested market space; and use the Balanced Scorecard to measure your strategy.
- : Rene A. Mauborgne, Harvard Business Review, W. Chan Kim, Michael E. Porter
- : Harvard Business Review Press
- : 9781422157985
- : Engels
- : Paperback
- : 288
- : februari 2011
- : 372
- : 208 x 139 x 20 mm.
- : HBR's 10 Must Reads
- : Bedrijfsstrategie