49.95
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.
- : Alice Dallabona
- : Taylor & Francis LTD
- : 9781032206882
- : Engels
- : Paperback
- : 186
- : augustus 2024
- : 362
- : 244 x 174 x 14 mm.
- : Mastering Fashion Management
- : Kledij- en textielindustrie; Mode- en schoonheidsindustrie