19.95
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
Chip Heath en Dan Heath.
- : Chip Heath, Dan Heath
- : Cornerstone
- : 9780099505693
- : Engels
- : Paperback
- : 336
- : februari 2008
- : 238
- : 196 x 125 x 22 mm.
- : Bedrijfscommunicatie en -presentatie; Ideeëngeschiedenis; Populairwetenschappelijke psychologie; Verkoop en marketing