69.95
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.
- : Even Johan Lanseng, Fred Selnes
- : Sage Publications LTD
- : 9781529624243
- : Engels
- : Paperback
- : 360
- : december 2024
- : 450
- : 215 x 140 x 27 mm.
- : Verkoop en marketing