Neuromarketing in Business
Neuromarketing in Business
Neuromarketing in Business
Neuromarketing in Business
Engels
140
69.95
It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.

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  • : Springer
  • : Springer
  • : 9783658351878
  • : Engels
  • : Paperback
  • : 140
  • : januari 2023
  • : 450
  • : 215 x 140 x 27 mm.
  • : Management for Professionals
  • : Gedragseconomie; Neurowetenschappen; Verkoop en marketing