90.42
Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.
- : Lloyd Harris, Gary Armstrong, Hongwei He, Philip Kotler
- : Pearson
- : 9781292269566
- : Engels
- : Paperback
- : 720
- : november 2019
- : 1498
- : 211 x 275 x 25 mm.
- : Verkoop en marketing