95.87
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
- : Sridhar Balasubramanian, Philip Kotler, Gary Armstrong
- : Pearson
- : 9781292449364
- : Engels
- : Paperback
- : 768
- : maart 2023
- : 1622
- : 216 x 277 x 31 mm.
- : Verkoop en marketing