18.95
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
- : Claude Hopkins
- : Merchant Books
- : 9781603868044
- : Engels
- : Hardcover
- : 88
- : januari 2014
- : 286
- : 159 x 236 x 14 mm.
- : Adverteren