154.-
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
- : Philip Kotler, Julie Colehour, Nancy R. Lee
- : Sage Publications, Inc
- : 9781071851647
- : Engels
- : Paperback
- : 576
- : juni 2023
- : 1056
- : 185 x 234 x 34 mm.
- : Handboek, leswerk; Voor bacheloropleiding en vergelijkbaar