89.95
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
- : Amy van Looy
- : Springer International Publishing Ag
- : 9783319219899
- : Engels
- : Hardcover
- : 250
- : september 2015
- : 580
- : 243 x 161 x 22 mm.
- : Springer Texts in Business and Economics
- : Bedrijfsapplicaties; Bedrijfswiskunde en -systemen; Computertoepassingen in de sociale en gedragswetenschappen; E-commerce: zakelijke aspecten; Verkoop en marketing