44.95
Based on the largest research project ever undertaken in the field--over 35,000 sales calls over 12 years--S.P.I.N. Selling shows why major sales require a new and different set of skills from those that have always been used for small sales.

- : Neil Rackham
- : McGraw-Hill Education - Europe
- : 9780070511132
- : Engels
- : Hardcover
- : 197
- : mei 1988
- : 522
- : 235 x 159 x 22 mm.
- : Verkoop en marketing
