100.95
Empower future sport marketers to excel in a dynamic digital era by mastering core principles and real-world techniques. Updated content highlights the impact of technology, data analytics, digital platforms, NIL policies, and AI-enhanced ticketing, offering a balanced blend of theory and practice for the evolving industry.
- : Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Windy Dees
- : Human Kinetics Publishers
- : 9781718228139
- : Engels
- : Losbladig
- : 440
- : september 2025
- : Horeca en dienstverlening; Media-industrie, entertainmentindustrie, informatie-industrie, communicatie-industrie; Sportmanagement en faciliteiten; Verkoop en marketing