50.-
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
- : Lucy Kung
- : Sage Publications LTD
- : 9781529773699
- : Engels
- : Paperback
- : 280
- : december 2023
- : 488
- : 170 x 242 x 20 mm.
- : Management en managementtechnieken; Mediastudies: Internet, digitale media en maatschappij; Mediastudies: reclame en maatschappij; Organisatiekunde en gedrag