84.95
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
- : Essam Ibrahim, Douglas West, John & Eminent Scholar, Department Of Marketing, Professor & Eminent Scholar, Department Of Marketing, Old Dominion University) Ford, Matteo Montecchi
- : Oxford University Press
- : 9780198856764
- : Engels
- : Paperback
- : 600
- : juni 2022
- : 1152
- : 189 x 246 x 29 mm.
- : Bedrijfsmanagement