Sustainable Marketing
164.45

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This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

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  • : Peterson
  • : Sage Publications LTD
  • : 9781526494641
  • : Engels
  • : Paperback
  • : 440
  • : mei 2021
  • : 450
  • : 215 x 140 x 27 mm.
  • : ‘groene’ benaderingen voor zaken"; Verkoop en marketing