24.95
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A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
![The Customer Centricity Playbook](https://api.bruna.nl/images/active/ean/200/9781613630907.jpg)
- : Peter Fader, Sarah E Toms
- : Wharton Digital Press
- : 9781613630907
- : Engels
- : Paperback
- : 136
- : oktober 2018
- : 184
- : 139 x 215 x 15 mm.
- : Bedrijfsstrategie; Gedragseconomie; Klantenservice; Marktonderzoek