24.95
2 - 4 Weken
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
- : Peter Fader, Sarah E. Toms
- : Wharton Digital Press
- : 9781613630907
- : Engels
- : Paperback
- : 136
- : oktober 2018
- : 184
- : 139 x 215 x 15 mm.
- : Bedrijfsstrategie; Gedragseconomie; Klantenservice; Marktonderzoek