49.95
Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.

- : Jon Steel
- : John Wiley & Sons Inc
- : 9780471189626
- : Engels
- : Hardcover
- : 320
- : maart 1998
- : 582
- : 237 x 163 x 28 mm.
- : Adweek Magazine Series
- : Adverteren