196.85
1 - 2 Weken
Value-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.
![Value First, Then Price](https://api.bruna.nl/assets/no_image_product_X.png)
- : Taylor & Francis LTD
- : Taylor & Francis LTD
- : 9781032012193
- : Engels
- : Hardcover
- : 272
- : december 2021
- : 670
- : 178 x 252 x 25 mm.
- : Sales en marketingmanagement